Situational Innovation is an important key to innovation with-in an organisation and in the digital first world. This is because innovation should never happen simply for the sake of doing so. Every innovation should be linked to a measurable business outcome. Achieving this requires continuous learning and finding new ways to apply what is learned to the culture, actions taken with-in an organisation. Many mindsets must be applied here that exist with-in the realms of logic and creativity simultaneously.
Without proper alignment, your organisation is going to really suffer a large loss in traction and mobility. This can be absolutely detrimental to your organisation’s path towards becoming a leader in the digital first world. Without the proper organisation, complexity can quickly grow and optimisation of efforts can end up existing as not much more than a mere dream.
Employee Centric Culture
Becoming a leader in the digital first world relies heavily on making sure their employees are at the center of everything they are doing. By keeping employees at the center, everyone in the organisation knows the what and why behind all of your digital first efforts. This leads to employees having a defined sense of purpose and that then leads to employees having increased motivation and better business outputs.
For an example of an employee centric culture, visit Hubspot’s Culture Code.
Being a leader in the digital first world requires making decisions that expand the growth of your organisation in new, profound ways. By collaborating with other organisations you can extend the growth of your own company by gaining access to many more resources and possibilities.
Not only that but collaborating with customers in the creation process is a very powerful way of measuring the changing wants, needs of your audience and leads to products that your customers will love.
Customer Centric Culture
Keeping your existing customers at the forefront of your organisation’s culture, your organisation’s actions is paramount to successful companies that want to be a leader in the digital first world. As systems grow in complexity, keeping the simple elements that customers, consumers know and love a great customer service, communication in addition to others can help people feel much more comfortable with the complexity of a growing organisation.
Innovative Technology Use Cases
Having the right use cases for technology that meet a defined set of criteria is not something that should ever not be the case. This is because without these your organisation may suffer from overspending, poor results from digital initiatives. For example, imagine a hypothetical situation where you have a strategy plan that includes using A.I and the justification for that is that a competitor is using A.I.
This may seem like a great idea at the time but without fully understanding how this technology is going to be applied both with-in your organisation and also externally to your organisation’s customers then it is very difficult to create or forecast measurable outcomes. Imagine then, that the R & D department ends up spending the next year trying to implement this technology yet for some reason it just doesn’t seem to fit with-in the organisation. This is a hypothetical example of a common scenario where an organisation does not create specific use cases for technology prior to attempting to implement it and this is one of many common failure points on the path towards being a leader in the digital first world.
Here at flektion, we will show you how your organisation can become a leader in the digital first world. To learn more, drop us a line and we’ll happily give you a free consultation.