People Centricity Is The Key To Digital

People centricity is key to digital

What is People Centricity?

People centricity is many things. People centricity means ensuring that there is a much larger focus within a company’s culture on people and aspects of people vs outputs. These aspects include mindset, working relationships, and shared vision. People centricity means having the determination and the tenacity to have difficult, honest conversations. People centricity means more delegation, and more trust.

Ten benefits of People Centricity 

  • An increase in shared vision across a company
  • A higher rate of success with digital initiatives
  • Better workplace relationships
  • Better understanding of the needs and wants of employees and customers
  • Increased employee retention
  • Increased trust because this increases employee retention and goes hand in hand with everything else listed here
  • Increased workplace happiness because this increases the likelihood of succeeding at business initiatives
  • Improved mindset because mindset increases the likelihood of succeeding at business initiatives
  • Improved workplace culture because better culture increases employee retention 
  • Improved outputs because people who are valued at work are more production

Companies that create a winning culture are 3.7 times more likely to be top performers. Culture can provide a huge competitive advantage. When companies get it right they not only boost performance but do so in a way that’s hard for competitors to copy.

(Bain & Company, 2020)

How is this implemented?

Re-designing a culture is no easy feat. Fortunately, you are not alone. Netflix, Hubspot are great examples of companies that have gone to lengths to implement people centricity into all that they do. As a result they are all extremely successful.

For many companies, this means transforming mindset, behaviour, and values. Not only that, there is also a need for leadership transformation which includes executive alignment and servant leadership. When it comes to transforming mindset and behaviour, having a great culture statement goes a long way.

This is because culture is directly tied to mindset, behaviour. The greater the culture that is instilled in a company, the greater the company’s success will be. As a minimum creating a great culture statement requires knowing the values, behaviours that are required to meet the vision of the company. This often means revisiting the core values of the company and ensuring that the company’s culture statement, leadership are adhering to those. 

Some of the other ways you can re-define culture include modelling your values, reinforcing positive behaviours and discouraging negative behaviours.

Why Choose People Centricity?

When re-defining culture, no choices should be made lightly. These decisions impact your employees, and all of your customers as well. One of the main reasons to choose people centricity is because doing so will improve the customer experience. Outward change starts from within. Creating a culture that facilitates growth, satisfaction from employees and care for customers vastly improves the customer experience.

Not only that, the inner culture you’re creating will become the outward face of your brand and heavily impact the success of your company. By choosing people centricity you are helping ensure that the outward face of your brand is one that is loved by many, feared by your competitors, and hated by no one.  

People centricity can also be seen in the Service-Profit chain (pictured below) that was established decades ago. 

Service Profit Chain

A stronger culture leads companies to perform higher in revenue growth, operating margin, and total shareholder return.”

Aon Hewitt

Here at flektion, we are a consultancy committed to people centricity. We align, support your teams towards your goals. To learn more, drop us a line and we’ll happily give you a free consultation.