Customer outcomes. It’s all about them.

A chocolate teapot provides a poor customer outcome
if you don’t focus on customer outcomes then your product may be as useless as a chocolate teapot

Flektion’s philosophy, as a consultancy for organisations in the technology sector, is hooked around one critical linchpin: that the best businesses anchor their strategic focus on creating value for their customers.

Without customers who feel as though their operation is more refined as a result of your product and that you have directly given them a competitive edge, both retaining those customers and scaling up with new customers can be an uphill struggle. 

If you are looking to crack a new market in the future, you’ll need to know that the customers you currently work with find value in your service before you can even think about working with new ones. Read on to discover more about how to improve customer outcomes.

Does Your Product Solve a Problem?

The first question you must always ask yourself to improve upon the outcomes of your specific customers is whether your product solves a problem.

Take, for example, augmented reality devices which are starting to make their way into businesses. These products can bring information and design to life, providing the ability for people to work on and develop designs in real-life and real-time. These products clearly solve a problem for industries like architecture and civil engineering but you might be hesitant to pitch it to a chartered accountancy firm.

Address The Practical Realities of Your Customer and Their Desired Outcomes

To define what would be a positive customer outcome for your client, you’ll need to assess the practical realities of your customer – what market they operate in, the demographics of their customers and their investment capabilities, for example – and examine whether your solution would provide value. From this analysis, you should be able to paint a realistic picture of what the outcomes will be – it’s vital not to over-promise and under-deliver and to instead base your findings in materiality.

Create a Set of Measures For Analysis

The results of your findings can be tested, even if they are not related to profit. A customer may be looking to gain more awareness for their brand, improve efficiency in the workplace or future-proof themselves against disruptions in the market. It’s essential to construct measurements to ensure that you can test and observe whether these outcomes have been achieved.

Flektion: It’s All About Customer Outcomes

Here at Flektion, we specialise in the interface between digital technology and business. With our experience, we know the value of being an agile organisation able to achieve all of its goals and provide customers with the outcomes they want. That’s why we provide constructive consultancy services to all of our clients which ensure they get ahead of the competition, have a clear vision of their goals and understand the positioning required to crack a new market.

To find out more, please feel free to contact us today.