Insights

Why Disruption? Disruption is the choice because disruption often automatically leads to a competitive advantage when ...

Situational Innovation  Situational Innovation is an important key to innovation with-in an organisation and in the ...

Strategic Alignment Strategic alignment is a prerequisite for successful technology marketing campaigns due to needing those ...

Vision Without vision, digital transformation strategy can go awry. For example according to research by Bain ...

How to Simplify the Digital Strategy Disaster Your digital strategy is out of hand and you ...

What is People Centricity? People centricity is many things. People centricity means ensuring that there is ...

Product strategy. There, you can cross that off your ‘management BS bingo’ chart. I’ll try to ...

Being successful at scaling digital depends on so much more than having the right technology. Digital ...

Running a digital marketing campaign is no mean feat. it requires you to continuously assess your ...

You have probably heard of Win/Loss Analysis, but what is it, and why should you be ...